Successful branding is all about making the right brand impressions.
Let us begin with a question.
What do you first notice when you come across a brand (at a mall, on billboards, or on online channels)?
The answer will invariably be the brand’s logo! This will be followed by the name of the brand, which, if you are inquisitive enough like me, will lead to Google searches.
If you are on the verge of starting a new business, you will think about everything- finance, website, sales, marketing, social media, suppliers, logistics, etc. The thing is that you will rarely think about designing a logo.
This is where you are falling into a trap. While we are not saying that the above-mentioned aspects of starting a business are not unimportant, a logo gives you a starting direction.
In this article, we are going to list seven major reasons why your brand’s logo is important for your online and offline success.
Understanding the Importance of a Brand Logo
Let’s get some things straight right away.
Your logo is not your brand. Your brand is a combination of experiences, messaging, communication, and credibility that you showcase in the public domain in front of your customers.
To further the above, you invest in branding strategies. This cannot be done unless you already have in place your branding identity. A logo is an important part of your branding identity.
This includes your brand’s fonts, color schemes, and other imagery that are consistent in line with your branding.
The following are some of the different types of logos that you should know about-
- Word mark Logo- The complete name of the business (Coca Cola or Fed Ex)
- Letter mark Logo- The first letters of the business (AX for Armani Exchange)
- Symbol mark Logo- The brand is represented by a symbol (swoosh logo for Nike)
- Emblem mark Logo- This is a combination of symbols and letters (NHL or Harley Logo)
The best brands are represented by logos that align holistically with the brand’s messaging, feelings, culture, and attitude. When you think of a sports brand like Nike, the swoosh represents movement, right behavior, and a get-go kind of an attitude.
List of 10 Reasons Why Your Brand’s Logo is Important for Success
- The First Introduction to your Brand–
When it comes to attracting the attention of your potential customers, you have just one chance to be honest. If you have a well-designed logo that has a hidden meaning, it will automatically arouse interest and curiosity around your brand. People would want to know more about the brand and start imagining how the logo (placed on your products) would look on them.
- The Foundation of your Branding Strategy–
Every good branding strategy needs to begin at some point or another. For the leading branding experts in the world, the starting points need to flow from the logo. There is a reason why some of the world’s best businesses pay millions of dollars as far as logo design are concerned. However, that does not mean you cannot make free logo using different platforms.
- The Creation of your Brand’s Identity as distinct–
No matter which business niche you are targeting, you will have to agree that there is stiff competition. This means that if you are a new brand, you are going up against well-established players in the niche. A good logo helps you create your own identity in a sea of similar brands. To be honest, consumers want a new player to emerge from oversaturated industry niches.
- The Sense of Familiarity and Loyalty starts to build–
As your brand grows, your customer starts getting connected with your brand. The logo is one thing that helps build this connection. This sense of familiarity furthers your branding and ensures that your brand becomes visible and well-known among your existing and potential customers. This is something that starts playing unconsciously in the minds of the consumers.
- The Building of Trust for your Brand and its Products–
A logo stands for what the brand represents. Think of a brand like Land Rover or a Harley Davidson. The logo represents dependability, legacy, and an attitude that is second to none. You know that when you buy into these brands, you cannot expect anything but the best from each of their products. This building of trust is what a logo does. It does so with a sense of pride.
- The Emotional Connection with the Brand is established–
What happens every time you look at the Golden Arches (M) of MacDonald’s? You are immediately transported to a sea of memories (preferably good). You start imagining all the times you have spent underneath the Golden Arches with your friends, family members, and partners. When this happens, Macdonald’s becomes more than just a place selling hamburgers.
- The Marketing Narrative of your Brand follows this–
Every successful brand out there is all about a powerful storytelling narrative. If it is all about narrating a good story, your logo is the ‘Introduction’ everyone wants to hear about. Everything from your Social Media to your PPC, SEO, and Listings all start from the logo. Think about YouTube thumbnails, and you get the idea of just how important a logo is for your brand.
- The Competitive Edge to stand out in a sea of competition–
If you start thinking of brands that are competing for the same sets of customers as warriors, then your brand’s logo is your ‘flag’. Every time customers come across a new competitor in a market, they get curious and check it out. This is human nature and has been captured well in marketing circles. To make sure that your brand enjoys a competitive edge, you need a logo.
- The Multiplication in products and elements representing the brand–
Think business cards, flyers, leaflets, letterheads, notepads, pens, diaries, and more. What is the one element that is consistent across all of them? Without a doubt, it is the brand’s logo. You do not need to keep shouting at the top of your lungs every time your brand is mentioned. If you have the logo, it will be able to do just that every single time.
- The Popularity that it brings the Brand–
At the end of the day, you want your brand to be visible and popular. If it is not that, customers will not want to buy from you. It is as simple as that. The logo is your brand’s most popular visual. This is what draws customers in, builds loyalty, and attracts them to walk into your stores or check out your online E-commerce stores. Without this, you cannot expect much success.
The Final Word
A logo that has been designed after a lot of planning and deliberations definitely makes a lot of impressions on the brand. Try to ensure that when it comes to designing a logo, you are not getting ‘influenced’ by any other brand. If you have any other doubts or concerns regarding logo design, please reach out to us in the comments section below.